Perfo Mind Blog: media buying, SEO and performance marketing
Practical guides from the team that runs the campaigns: media buying, paid ads, SEO and industry marketing for Egypt, Saudi Arabia and the Gulf.
Meta Pixel and Conversions API: a practical tracking guide
How to set up the Meta Pixel, Conversions API and events to track leads and sales correctly, plus the tracking mistakes that push ad costs up in Egypt and the Gulf.
Read the guideE-commerce ads: a practical guide to growing sales
An e-commerce advertising guide for Egypt and the Gulf: campaign structure, catalogues, Advantage+, retargeting, calculating ROAS and handling cash on delivery.
Read the guideRamadan marketing campaigns: a planning and execution guide
How to plan a Ramadan ad campaign: timing, budget, audience behaviour during the holy month, content ideas and Eid, with tips for Egypt, Saudi Arabia and the Gulf.
Read the guideGoogle Business Profile: how to set it up and show up on Google Maps
How to create a Google Business Profile for your company in Egypt or the Gulf, verify it by video, and optimise it to appear on Google Maps and local search.
Read the guideAd copywriting: how to write ads that sell
How to write paid ad copy that converts: hooks, ad angles, ad structure, calls to action, and examples for real estate, clinics and online stores in Egypt and the Gulf.
Read the guideLanding pages: how to turn ad visitors into customers
How to build a landing page for paid ads: essential elements, speed, forms, WhatsApp, tracking, and examples for real estate, clinics and services in Egypt and the Gulf.
Read the guideHow much do Facebook and Instagram ads cost in Egypt and the Gulf?
How much do Facebook and Instagram ads cost in Egypt, Saudi Arabia and the UAE? What drives the price, how to work out a budget from cost per lead, and real campaign examples.
Read the guideWhat is media buying? A complete beginner's guide
Media buying explained from scratch: what it is, what a media buyer does, the main platforms, the skills you need and how to start a media buying career in Egypt and the Gulf.
Read the guideHow to choose a digital marketing agency: 10 questions to ask before you sign
A practical guide to choosing a digital marketing or media buying agency in Egypt, Saudi Arabia and the UAE: 10 questions to ask, red flags and how to compare proposals.
Read the guideReal estate digital marketing: a practical guide for developers and brokers
How to market real estate online: project launch plans, lead generation on Meta and Google, landing pages, video, CRM integration and lowering the cost per qualified lead.
Read the guideFacebook lead forms vs WhatsApp ads: which is better for your business?
A practical comparison of Meta Instant Form lead ads and click-to-WhatsApp ads: cost, lead quality, when to use each and how to test them against each other.
Read the guideMarketing for clinics and medical centres: a practical guide
Medical marketing for clinics and doctors in Egypt and the Gulf: booking campaigns on Meta and Google, Google Maps visibility, content, and avoiding medical ad rejections.
Read the guideArabic SEO: how to reach page one on Google in the Arab world
A step-by-step Arabic SEO guide: Arabic and dialect keyword research, technical SEO, hreflang, content, local SEO and backlinks to reach page one in the Arab world.
Read the guideGoogle Ads vs Facebook ads: where should your budget go?
Google Ads vs Facebook and Instagram ads compared: purchase intent, cost, which businesses suit each platform, and when to use both together.
Read the guideOnline marketing for car dealers: from ad to test drive
A guide to marketing car dealers and showrooms in Egypt and the Gulf: model-level ads, call and test-drive campaigns, video, and tracking leads through to sale.
Read the guideTikTok and Snapchat ads in Saudi Arabia and the Gulf: a practical guide
How to use Snapchat and TikTok ads to reach audiences in Saudi Arabia, the UAE and the Gulf: campaign types, creative that works, targeting and measurement.
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