Google Business Profile: how to set it up and show up on Google Maps

When someone searches "marketing agency in Cairo" or "dentist near me", the first thing they usually see is a map with three businesses underneath. Those businesses appear thanks to Google Business Profile (formerly Google My Business), and it's completely free.

Why the profile matters

• It puts you on Google Maps and local search results.
• Customers can call, visit your website or get directions in one tap.
• Reviews build trust before anyone contacts you.
• It supports your website's SEO.

Steps to create the profile

1. Go to business.google.com with the Google account that will manage the business.
2. Enter your real business name as it appears on signage and invoices, with no keyword stuffing.
3. Pick the primary category precisely (e.g. Marketing agency, Dentist, Real estate agency).
4. Decide whether customers visit a location. If not, set it up as a service-area business; the address stays hidden.
5. Add phone and website.
6. Enter a mailing address for verification.

Verification: where many people get stuck

Google must confirm you run the business. Methods vary by country and business type; the most common now:

• Video verification: one continuous clip showing the location or street, your work tools, and proof you manage the business (such as opening your website admin or business page). The video isn't public.
• Code by text, call or email in some cases.
• Postcard in some countries.

After submitting the video, review can take up to five days. Don't edit the profile during review, or you may delay it.

Mistakes that get profiles suspended

• More than one profile for the same business. It breaks Google's rules and can suspend both. Remove the duplicate.
• Keywords in the name, such as "Perfo Mind Best Marketing Agency Egypt".
• A fake address or virtual office.
• Changing name and address repeatedly after verification.

Optimise after verification

• Real hours, including holidays and seasonal changes.
• A clear description of services and areas, in Arabic and English if your audience is mixed.
• Services, each with a short description.
• Real photos: logo, cover, team, work.
• A contact button: WhatsApp or call.
• Regular posts with offers and news.

Reviews: the strongest local ranking factor

• Ask every happy customer for a review and send the direct link.
• Reply to every review, positive or negative, respectfully.
• Never buy or fake reviews; Google removes them and may penalise the profile.

Bottom line

Google Business Profile is one of the fastest free ways to reach customers searching in your area. What matters: real details, one profile, verification and genuine reviews. For help setting it up or optimising it, see our SEO service or get in touch.

Frequently asked questions